The creativity of the designers in designing not only clothing, but also in other media such as cans of soft drinks. American designer Marc Jacobs was selected as the Creative Director for the Coca Cola design the drink Diet Coke cans, to coincide with the anniversary of the Diet Coke-30 this year.
Man who also acts as Creative Director label Louis Vuitton is not the first designer to do it. Last year, the position was held by Jean Paul Gaultier. In contrast to Jean Paul Gaultier's style tends to be eccentric, at the hands of Marc cans of Diet Coke will appear more casual and stylish.
At the end of the month, on 25 February, the latest work of Marc cans design will be launched officially. In addition, Marc will also design a bottle of Diet Coke and aluminum will be published on March 12.
The anniversary Cake Diet this time celebrated in a campaign titled "Sparkling Together for 30 Years". "Marc is inspired on the women's fashion style in the 80s, 90s, and 2000s. Marc definitely will also integrate some favorite symbols and motifs particularly unique," says a source of Coca Cola.
"I feel very honored to be creative director of Diet Coke, and I'll include the hallmark in celebration of 30 years. Diet Coke is an icon. And I love the icons, "says Marc Jacobs.
As a manifestation of his enthusiasm, Marc even made a campaign ad Diet Coke with a theme of "Photo Booth Break". In this ad, Marc served as models that were drinking soda while topless in a photo booth.